How Gen Z’s Perspectives Are Transforming Consumer Behaviour & Brand Culture
From the beginning of human existence, youths have been at the forefront of innovation, trends and modernity and even in 2021 this truth remains intact. As the access to technology continues to increase, the influence of generations will play a more significant role than characteristics such as soci
Understanding Allyship: A Journey Not a Race
“We ask you not for an invitation to your rallies and to sit at your tables, we ask you not to save us, but to back us up . . . . Or get the hell out of the way.” -Xhopakelxhit The global pandemic has forced us all to marinate in the lives we once […]
Who Failed Our Boys? Us or The System?
Male underachievement and marginalisation have been a topic of discussion for over twenty years, however, the issue is more prevalent than ever. If discussions are continuously occurring and policies are being implemented, why does the issue persist? Through research it is evident that the discussio
The Rap Industry Loses Young Legend, Mac Miller.
Mac Miller, the 26-year-old rapper who was able to be vulnerable yet witty through his music, passes away due to an alleged drug overdose. Malcolm McCormick, known to his fans as Mac Miller, started his humble beginning in Pittsburgh, Pennsylvania. His knack for music began at the tender age of six
The Fairytale of Privacy
If we’re entitled to privacy offline why isn’t it as consistent online? Privacy is something that we deserve but social networks deceive us into voluntarily providing our private information. The trick is that they don’t hold a knife to our throat but rather invite us into their homes and make